UI Design (User Interface) translates to “user interface”. The interface is the graphical structure of the program. It consists of buttons that users click, texts they read, images, text input fields, and all other elements with which the user interacts.
UX (User Experience) translates to “user experience”. User experience is defined by how users interact with an application/service. Is the user experience intuitive or confusing? Does navigation in the application seem logical or defy logic? Does the interaction with the app make people feel like they are effectively accomplishing the tasks they set out to do?
Important aspects when creating Ux/Ui design
1
Consumer analysis
Consumer analysis: Determining the target audience, analyzing the level of loyalty of the target audience, the scheme of human behavior on the site
2
Interface analysis
Structural analysis of the site, analysis of the display of text and visual parts, identification of difficult to perceive elements of the site
3
Functional analysis
Step-by-step analysis of ordering on the site, identifying obstacles and barriers, checking the compliance of all links, testing feedback, etc.
4
Optimization and improvement
Based on the collected data, we determine actions aimed at improving the efficiency and effectiveness of your web project
What problems does Ux/Ui design solve?
In fact, we conduct some audit stages before starting each project 🙂
1
Is it easy for visitors to find the information they need on the website, and does this information meet the interests of the target audience?
2
Why are so few website pages being viewed? Which web pages are unattractive, difficult to read, or simply unclear?
3
Why does the website not sell, while the traffic is satisfactory, and how to increase sales and website efficiency?
4
Is it convenient for visitors to use the site's services? For example, searching, filling out applications, making a purchase, etc.
UI/UX design should be flawlessly executed and perfectly aligned with pre-existing user expectations to create a better user experience.
With high competition in the digital space, it is important not only to attract visitors, but also to make their visit to the site pleasant and effective
Nowadays, competing online requires not only creativity but also an understanding of user needs. Order a usability audit to turn your website into a highly effective tool that attracts, retains, and converts visitors into customers.
Show your users that their needs are your priority.
Show your users that their needs are your priority.
