SMM (social media marketing) - is a marketing tool that uses social media as the main channel for promoting a company, brand, products, and services.
SMM and SMO optimization of your website for social networks.
SMO (Social Media Optimization) is not social media work, it is an element of internal website optimization. All the work is to prepare it for the appearance of users from various social networks. In many ways, this is work with content
The following problems are solved with the help of SMM and SMO
1
Increase the reach of your target audience and advertising campaigns
2
Increased customer engagement, lead generation and loyalty of the target audience
3
Increase in sales of goods and services
4
Working on the image and brand awareness
SMM means that you use popular social networks to build your community in an easy and unobtrusive way
You maintain communication, regularly publish interesting content and newsworthy events, and realize your business goals. In other words, you promote your company, attract new users and customers, increase brand awareness, and build a positive image. Given the fact that the number of users on social media is growing rapidly every year, you will be able to attract more potential customers, but you need to do it correctly, as SMM is a long-term promotion tool
The main task of SMM in terms of content
Creating text, graphics, and video materials with engaging, viral potential that can immediately interest a large number of people, and they, in turn, will want to share them on their profiles with their friends.
At the moment, users have more interest and trust in information published on social media than in other ways/channels of information.
Without a competently developed strategy, content plan, and constant work with feedback, comments, and suggestions, SMM may not work and, moreover, may negatively affect the company’s status. Therefore, it is important to take into account your capabilities for this promotion channel and turn to professionals only.
Integrated SMM marketing allows you to more accurately and effectively influence the desired target audience, choose and use the social networks that are relevant to your market niche and users, build the right methods of communication with communities, and avoid interacting with non-target audiences.
It is worth adding that SMM is used not only to promote brands and companies, sell goods or services. SMM is often used as a means of communication or dissemination of useful information in communities of people united by certain interests. For this purpose, social media accounts are specially created, where thematic information is regularly published, and over time, a subscriber base is built up that responds promptly to publications
