Performance marketing focuses on continuous optimization of campaigns in order to increase the number of conversions, which leads to continuous testing and decision-making based on the data obtained.
Performance Marketing - the payment for achieving only of certain results.
Characteristics of Performance Marketing
1
Focus on results
It helps people to perform a specific action: buy, order, subscribe.
2
Measurability
The effectiveness of the channels in which content is distributed can always be determined. Analyzing the fulfillment of KPIs gives you an understanding of how well a particular tool works.
3
Relevance.
The ability to influence campaign performance in real time to achieve the desired goal.
4
Payment for the result obtained
Marketing agencies are paid only for the fulfillment of approved plans (KPIs), not for the work on the project.
The main advantage of performance marketing is its measurability. Previously, companies spent budgets on indicators that did not play a key role in achieving real business goals. Now digital technologies allow you to track every step of users and choose potentially effective tools and promotion channels for each stage of the sales funnel
Advantages of performance marketing
Payment for the result
Advertisers pay only for targeted clicks, transitions, and conversions.
Easy data tracking and analysis
The ability to directly identify, track, and correct results through automated analytics tools
Diversification of income streams
The ability to quickly switch between promotion channels, which allows you not to spend money on ineffective areas
Attracting new potential customers
The ability to expand the reach of campaigns, increase traffic, and boost conversions by promoting in effective channels where the target audience is concentrated.
Performance marketing channels
- Search Engine Optimization (SEO);
- promotion in social networks;
- contextual advertising;
- native advertising;
- targeted advertising;
- display advertising;
- email and messenger campaigns;
- SMM.
Effective marketing includes all methods of working with clients that are focused on a measurable result
Performance Marketing is an integrated approach to promoting a business through various channels, where the advertiser pays only for achieving a specific result, and the main indicator of the campaign’s success is profit.
Performance marketing specialists develop a single comprehensive strategy with clear tools and digital indicators. They choose only those channels for promotion that will produce the expected result.
