Corporate identity is visual language of your company.

Corporate identity is visual language of your company.

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Brand identity is necessary for both large and small businesses. It makes companies recognizable and known to the general public

Corporate identity is a brand image developed in accordance with the company’s core values and characteristics. Thanks to well-crafted visual and graphic content, consumers can recreate the brand image and associations associated with it in their minds in a second.

Identity is more than just a company’s corporate identity. It is the goals, motives, mood, and values of the entire brand, which are not limited to visual demonstration.

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The main components of corporate identity

1

Name with a signature (descriptor) and slogan. They will be primarily imprinted in the memory of the future consumer.

2

A logo is a sign that is associated with a brand and indicates that the product belongs to the company.

3

Corporate identity. It includes the development of visual media design (business cards, letterheads), selection of corporate font colors.

4

A brand book is a document that contains guidelines for working with a company's corporate identity and its elements.

Determining factors for corporate identity development

Entering the market

A company needs a corporate identity when entering the market to attract the attention of potential customers and become a competitive player in the market

Improving the memorability of the company

The company wants to record all the rules and elements that describe the corporate identity in order to avoid their incorrect use in the future. This is necessary, for example, in cases where layouts will be created by designers who were not involved in the development of the corporate identity, logo and other branding elements.

To begin with, we recommend the minimum required set of elements that make up the so-called basic corporate identity package

  • logo
  • graphic mark
  • corporate colors and fonts
  • corporate and personal business cards
  • envelopes for documents
  • letterhead for a business letter
  • folder for documents
  • a brand book with detailed rules for using the corporate identity.

In the future, you can supplement this set with the following corporate identity elements

  • templates of advertising booklets, leaflets, posters
  • design of advertising media: billboard, city format, etc.
  • souvenir products, both standard (pens, diaries, calendars) and original, designed specifically for your company
  • uniforms and clothing for employees
  • registration of company vehicles
  • interior decoration of the reception, counters, shelves and other interior elements
  • slides for the company presentation
  • templates for designing posts in social networks
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Corporate identity is the goals, motives, mood and values of the entire brand
The choice of corporate identity elements and their number is determined by the specifics of your business and your vision of the communication channels that are effective for you.

Corporate identity helps to achieve unity and consistency in all your advertising messages, which increases its effectiveness. And correctly placed accents will create a favorable impression of the company, and your products or services will sell better

Integrated website development

The WildWeb team takes a comprehensive approach to website development: from creating business ideas to becoming a niche leader. Our priority is the long-term growth and improvement of your website's results