Banner advertising - how it works how it works and what it is.
Banner advertising - how it works how it works and what it is.
Banner advertising is a graphic image whose main purpose is to promote a particular service or product.
This is one of the oldest types of online advertising, also called display advertising. Like other types of advertising, a banner sends a user to a specific website, thus increasing the popularity of the advertised content.
Banners are usually distributed by special networks. The logic behind banners is simple: a user likes an image, animation, or other object, clicks on it, and is taken to another website.
Where is banner advertising used?
1
New product
In order to launch a new product, banners with its image and a short description are developed to help the audience recognize the product
2
Already known product
To inform users about a well-known product. The banner can clearly demonstrate its use
3
Sales or promotions
In case of a sale, classic banners with the image of a product with the old price crossed out are suitable.
The effectiveness of website promotion is influenced not only by the appearance of the banner, but also by its correct placement. So, you should place bannerson a resource with high traffic and interesting and useful content
Banner advertising on the Internet will be most effective in the following positions
1
A through banner in the header of the site (this is the part that first catches the user's eye)
2
Blocks inside the text (the user stumbles upon them while reading)
3
Places of the highest click-through rate (can be determined using special services)
Banner advertising: what is it for?
Banner advertising will help your business acquire a new image and fully compete with other market participants. It has a wide potential for the realization of any creative idea that will set your store apart from others, making it unique
- expanding the customer base, searching for new customers;
- return of customers who have already visited the site but did not make a purchase;
- encouraging people to make repeat purchases;
increasing brand awareness; - regular revenue growth
The main advantages of this type of advertising include:
- Individuality of the project. You can experiment with colors, images, banner animations, and add videos to your banner to your liking.
- Wide audience reach. It covers not only the target audience but also similar and new customers.
- Instant results. Visitors get to the site from the very first days of advertising.
- Affordable price. Banner advertising is the cheapest on the Internet. Especially when it comes to static banners.
